It’s called Materica because you can feel it, under your fingers. You can feel the unmistakable cotton fibres. The roughness of the wood and the recovered fibres. The purity of the virgin cellulose.
It’s called Materica because then you see its incredible colours. Never banal, like places, elements of memory. Water, red earth chalk, slate.
It’s called Materica because it simply is. Recycled paper.
Find MATERICA on page 5 of PaperBox, volume UNCOATED COLOURS.
Pulp-coloured papers and boards made with 40% CTMP fibres, 25% pure environmentally friendly fibres, 20% recycled material and 15% cotton fibres. Materica is a unique product available in ten shades. The cotton fibres create roughness to the surface and pure cellulore fibres add volume and strength, making it ideal for all pakcaging applications. The 250 gsm and 360 gsm substances are off-machine laminated. Materica is extremely versatile and is ideal for packaging, coordinated graphics, covers, inserts, catalogues, tags and luxury brochures.
Restyling della corporate identity Barone de Cles
More than a restyling job, I would call it a restoration. In fact, the heraldic symbol and the logotype have been redesigned, keeping all the distinctive characters intact. The elements on the label have been maintained, lightened and re-proportioned. The identification of the font families was fundamental, which were then used in such a way as to make the layering and hierarchy of the information on the label more evident.